Enterprise Podcast Advertising Case Research Exhibits How Podcasting Delivers Dramatic Outcomes for Shopper. Podcasting has vital enterprise advertising potential. If the enterprise podcast technique and on-line visibility plan is correctly executed; podcasting has the potential to be a advertising software that delivers nice advertising outcomes.

The skilled enterprise entrepreneurs over at marketingsherpa.com have simply launched a brand new case research titled “Easy methods to Use a Podcast to Promote a White Paper That Generates New Enterprise Gross sales Leads”.

This case research is about how Bearing Level used podcasting to advertise a white paper and noticed enroll charges of over 30% versus a conventional 10%. This can be a 200% improve over conventional advertising methods.

Here’s a brief excerpt: “Dunay wasn’t certain if the podcasts can be a success or not, particularly as his key prospects are usually pretty conservative. So he did not roll out trumpets and strobe lights for the launch.

As a substitute, the workforce posted the podcasts and bulletins at a number of associated websites together with http://www.Podblaze.com, http://www.FreshPodcasts.com, and iTunes (all of which at present promote podcasts without spending a dime.) Additionally they rolled out a press launch and an e mail announcement to the home checklist. Their first podcast launched quietly July 29, 2005.


Pleasure and exultation! Lots of of executives downloaded the podcasts. Dunay had hoped that 10% of podcast listeners would reply to the white paper obtain provide. As a substitute, 30% did…”

This can be a nice instance of how advertising professionals ought to and may very well be utilizing podcasting to assist their enterprise. That is the way forward for podcasting, Podcasting goes to turn into a advertising software that communicates, educates and drives listeners to motion. On this case the motion was to obtain a white paper and successfully generate leads.

I’ve been attempting to tell the enterprise markets of this development for the previous 9 months. I mentioned this very situation in a Podcasting White Paper that was launched just a few months again. Learn the total case research at http://www.MarketingSherpa.com

Skilled on-line advertising professionals which have experience within the areas of podcast manufacturing, technique, and visibility corresponding to http://www.LeveragedPromotion.com may also help what you are promoting obtain these similar ranges of outcomes. Simply making a podcast in a vacuum of house is the flawed technique. Just remember to obtain most publicity in your podcasts in order that they’ll ship measurable advertising outcomes.

Copyright 2005 Rodney Rumford